But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. You know, those vast wastelands of information that are supposed to serve as a key employee communication channel?
I’m here to say they need to die. ASAP. Or, more realistically, they need to change substantially in the next 12 months.
I realize that’s not going to happen. I know corporate America isn’t giving up on the intranet concept yet. But, let’s take a look at the reasons why I think the traditional corporate intranet should (theoretically) go by the wayside (or, start changing in a big, big way).
Most corporate intranets are merely dumping grounds
One of the big challenges of today’s corporate intranet is that it’s becoming a dumping ground for all kinds of information. From org charts to employee announcements to communication templates. You name it, it’s probably on your corporate intranet, which makes it about the most unusable piece of technology within your organization.
How are employees supposed to find anything on your intranet? Sure, there’s a search function, but does that really help? Is the information organized in an intuitive way? Is your web team involved in designing an architecture that makes sense for employees? I’m willing to bet the answer to those questions is a definitive “no.”
Intranets simply aren’t managed effectively
This one falls on us, as corporate communicators. We’re not doing a good enough job. We do a good job with the communication part of the corporate intranet. But, we fail on the technology side. Think about the user experience of your intranet. Have you studied how employees use it?
Have you surveyed employees? When was the last time you studied your statistics and metrics? Have you culled through the entire intranet...
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