The days of the faceless, cold and callous company are gone — or at least that’s not what today’s networked customers want to connect with. Evidence indicates that people are putting their money into products and services that come from companies that are doing their part to demonstrate sustainable practices and social responsibility.
So where does that put the CEO? Squarely at the forefront. The CEO is the face of the organization, inside and out. He or she models and represents the culture of the organization — and everyone who touches that entity feels it. It doesn’t matter how many worthwhile programs, standards and proper practices you have in place. If your CEO’s heart is not in it, people will know.
Through personal statements and behavior, that one person has the power to either cast doubt on the company’s motives or create authenticity around its actions. No voice, no statement, no idea is more powerful than when it comes from the leader. When leaders speak, we listen. Is your leader doing and saying things that show your organization to be a valuable member of the community — locally, nationally or globally?
The articles in this issue will offer guidance and insights to help you make that assessment and take the steps to get you there. Read on....
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