Curiously, it is not the Sierra Club, Greenpeace, or the Rainforest Alliance that is making this argument. It is traditional management consulting firms like Goldman Sachs and Global 500 CEOs.
While writing my book The B Corp Handbook: How to Use Business as a Force for Good, I found that a veritable who’s who of thought leaders such as Accenture, Deloitte, Goldman Sachs, Harvard Business School, McKinsey & Company, and PricewaterhouseCoopers have released data-driven case studies, global surveys and exhaustive reports that offer compelling proof that using business as a force for good is good for business.
In addition, CEOs such as Doug McMillon from Walmart, Indra Nooyi from Pepsi, and Paul Polman from Unilever all believe that sustainability drives greater profitability and long-term value for shareholders.
If you or others in your company, such as C-suite executives, investors or an influential board member, are skeptical about anything that hints of “green” or “socially responsible,” then this article will give you a brief snapshot of the bottom-line, business case for sustainability.
For example, Goldman Sachs reported that “more capital is now focused on sustainable business models, and the market is rewarding leaders and new entrants in a way that could scarcely have been predicted even 15 years ago.” Goldman Sachs found that there has been a dramatic increase in the number of investors seeking to incorporate sustainability and environmental, social, and governance factors into their portfolio construction.
In a report that echoes this sentiment, the International Finance Corporation found that the Dow Jones Sustainability Index performed an average of 36.1 percent better than the traditional Dow Jones Index over a period of five years....
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