I usually reject invitations to make predictions for the new year. Foreseeing what’s coming in the next 12 months seems a fool’s errand when it’s impossible to predict developments that could shape everything next week. (Who saw Twitter coming before its launch at South by Southwest in 2007?) Besides, every November the Web bulges with articles and posts listing the top trends for the next year.
Something feels different this time around. It’s not so much a matter of prognostication as it is recognizing that certain clearly established trends are about to reach their apex and explode into the mainstream. Because social and digital media are maturing, it makes sense that a lot of these once-nascent next-big-things would take root and become the norm.
So, for the first time, Tech Talk offers up a list of trends you can expect to become vitally important as we enter the halfway mark of the second decade of the 21st century.
You still haven’t adopted a mobile-first mentality? The writing on the wall is writ large. Consider recent data from analytics company Flurry showing that Americans now spend more looking at their smartphones than they do watching television: 177 minutes per day for the phone compared to 168 minutes for the TV.
Worldwide, 3 billion people access the Internet from mobile devices, and growth in mobile access will come largely from countries without a wired infrastructure. That is, these users won’t be switching from a desktop or laptop to a mobile device; they’ll be getting online for the first time via a smartphone or tablet. In three short years, half the world’s population will have regular access to the Web,...
This content is available to IABC members only. To continue reading, log in below.