The first and last paragraphs of business articles, reports, proposals and even emails can be interesting to write. When you’re just starting, your goals are still clear. And at the end, you’re eager to get the results you want, so you craft a compelling call to action or takeaway message. So far, so good.
But what about the middle? There’s often a lot of information to pack in, which turns this section into a hodgepodge of facts and figures. And that spells trouble. In our fast-paced digital world, something more interesting is just a mouse click away, and a muddled middle is sure to incite that click.
I know all about making a mess of the middle, including early drafts of this chapter. I was stumped by how to make it interesting. After I played with a few approaches that didn’t excite me, I decided to practice what I preach: brainstorming.
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Truth be told, I was skeptical. I couldn’t imagine that I’d suddenly discover something fresh. But when the timer went off after only six minutes, I had a whole new perspective on how to organize this material.
I discovered that writing the middle is like a road trip. It needs a destination (goals), a map for getting there (organization), some traveling companions (basic information), a few breaks, and even a hitchhiker.
The Inverted Pyramid can serve as your road map, guiding you in the right direction. Plot your route with the most important information first,
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