I remember as a young boy sitting with my friend and his dad, a set designer, scarfing down donuts from the actors’ food truck while watching a crew shoot a TV show. Bright lights turned the summer evening into a midday scene while actors repeated lines until the producer was satisfied.
Video production has come a long way since then—both in the way we create this rich content and the way we consume it. The explosion of video-sharing services and networks such as Vine, Instagram and other social platforms is evidence of our craving for rich media. And with YouTube reporting six billion hours of video watched every month and 100 hours of video uploaded every minute, there’s no doubt that video is the new black.
Although the cost of professional video cameras has plummeted, other costs have not: renting space, hiring camera operators, lighting technicians and actors, coaching your spokespeople. To satisfy our visual craving, how do communicators produce professional quality video content without breaking the bank?
Scene 1: Preventing people problems
We will always shoot powerful videos with people such as customer testimonials. However, animated videos can be an appealing alternative. Instead of shooting a subject with a video camera and transferring that footage into video editing software, animated scenes are created with various software packages, making a camera redundant.
Animated videos produced through the eye of an experienced director rather than through the lens of a camera have distinct benefits.
Animated videos can reduce your budget and virtually eliminate the most unpredictable aspect of the shoot: the people. Your own spokespeople need to be coached before and during the shoot, and even with the most eloquent speakers, “talking head” videos rarely inspire....
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