Today, technology allows us to take on more in the workplace than ever before. Yet, as far as we’ve come, it seems the old problems follow. No matter how much we achieve, projects still go over schedule, clients are still lost, and customers still slip through the cracks.
The trouble is information. The more employees do in a day, the more information they accumulate. As businesses evolve, team sizes expand to tackle, bigger more complicated goals. Solutions emerge from the collective knowledge of many people. For all of that information to come together productively, our greatest limitation is our ability to work as one.
This difficulty is a known problem, and it’s why nearly every new piece of business software bills itself as “social”; these days, solving a problem isn’t enough, the software has to enable people to solve it together. Smart businesses know that the route to success is through an aligned and connected workforce.
So, if the technology exists, where’s the problem?
The adoption challenge
The problem is adoption. Fewer than 10% of users registered for an online community actively participate in it, according to the 2012 Forrester Research report “Owner” and “Sponsor” B2B Community Success Metrics.
Success isn’t as simple as a software purchase. People are slow to change; they need to see how a behavior will benefit them first.
Gamification, the use of gaming elements in work processes, provides a method of boosting this type of unified, productive participation. It measures and records employees’ various career motivations and uses them to tell a personalized story of growth. If you show your employees how they’re solving problems, developing their unique skills,...
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