In the late ’90s, some organization declared the World Wide Web was over. The prediction of the web’s demise was based on the decline in the number of corporate press releases announcing the launch of a new corporate website. (I have tried to find that report. I’ve come up empty, but my memory of the report is so clear that I’m willing to bet real money that the prediction happened.)
Of course, the web was not in decline. It had just become so common for companies to have websites that announcing it not only didn’t get you any coverage, it made you look behind the times. (“Oh, you’re finally getting around to launching a website, are you?”)
It wasn’t long after that when you stopped hearing so much about the development of new web technologies. The really cool stuff in any new technology tends to come early in its life when the big advances—like being able to watch video on the web—catch everyone’s eye. But neither the decline in site launch announcements nor the slowed pace of innovation signaled that we had somehow moved into a post-web era.
The assertion that the web was over back in the late ’90s came to mind as I read Geoff Livingston’s intriguing post claiming that we have entered a post-social media era. Geoff’s a smart guy whose posts spark some deep thinking. But I don’t agree that we’re in a post-social media era, or even close to one. Geoff listed seven reasons, but I want to address only the first two in this post.
First, Geoff argues:
New social networking apps, while still developing, are not generating huge investment rounds or attention anymore. Heck, even the most mainstream of social networking apps are retooling to meet the new mobile visual Internet.
This content is available to IABC members only. To continue reading, log in below.