“No pain, no gain,” the saying goes. That’s true in most situations. But Steve McClatchy, author of the new book Decide: Work Smarter, Reduce Your Stress, and Lead by Example, says that most of us are spending too much time on pain and not enough on gain.
He explains that every decision we make is one that either prevents pain or helps us gain something. Too often, deciding to tackle what McClatchy calls a “Prevent Pain” task trumps doing a less urgent “Gain” task. Doing this, says McClatchy, steals away the time we need to achieve the goals that matter most—those tasks that propel us forward in our careers and in our lives. For instance, here are some examples of “Gain” tasks versus “Prevent Pain” tasks:
- Gain task: Weekly meeting to identify new target clients to help move your business forward.
- Prevent Pain task: Weekly meeting to go over protocols and talk about employee lateness or inventory status that simply keeps you from falling behind.
- Gain task: Making a profitable investment or increasing your savings.
- Prevent Pain task: Buying insurance, clipping coupons, refinancing your mortgage.
- Gain task: Reading a white paper about how to increase your audience engagement via your social media channels.
- Prevent Pain task: Analyzing your weekly metrics for your social media channels to determine if your engagement with your audience is losing momentum.
If you concentrate primarily on preventing pain, you’ll eventually start to feel like you are out of balance, which leads to burnout.
In his book, McClatchy shows you a new way to prioritize your tasks in relation to results, allowing you to get more done in less time....
This content is available to IABC members only. To continue reading, log in below.