Branding isn’t just for companies. Building and maintaining your own brand as a professional can ensure that you are a go-to resource and trusted adviser, whether you’re an independent consultant or you work for a large organization. In last week’s #CommChat, your communication peers talked about how they’ve built professional brands. It’s not too late …More
IABC Fellows on how to structure communication
How do you know if you’re using the best structural model for communication? Can hybrid models co-exist successfully? On 18 October 18 at noon EDT, four IABC Fellows will explore the latest thinking on department structures, including how to work with agencies and freelancers (on goal-setting, budgeting, etc.). The panel will also look at whether …More
5 Ways Marketing Organizational Structures Are Changing
It’s become de rigeur for marketing teams to be restructured every couple of years, if not more frequently. These restructures can be as simple as a slight re-organization to accommodate the addition of a new capability, or as complicated as a spill that requires everyone to reapply for their job. There are several factors contributing …More
October is Member Month: Expand Your Impact
One of our favorite times of the year is upon us! October is Member Month, and the theme this time is “Expand Your Impact,” which focuses on accessing tools, resources, knowledge, insights and new connections to advance your career and help others do the same. Whether you are at the start of your communication career, …More
The Blurring Lines Between Communication Functions: Circle of Fellows #37
Disciplines and functions are converging within organizations—and that can lead to more efficient, successful companies. But to blend functions easily, communication professionals will need to collaborate with other disciplines and departments, including through cross-functional training. It is equally important that communication leaders cast a more disciplined eye on the competencies of their staffs while exploring …More
Creating cross-functional teams: #CommChat recap
When your entire team is aligned with a common goal in mind, there’s no doubt that your organization functions at its best. How you can successfully merge your external and internal communication departments instead of working in so-called “silos”? Having your departments function well together may seem like a hurdle, but it is possible! Hear from …More
Internal and External Communication Are Merging: Are you prepared?
The workplace is changing, and with it, so is the communication profession. I vividly recall a time when there was a clear distinction between external and internal communication, and cases where the two then-separate disciplines didn’t even work together. For years, internal communication, if it existed at all in a company, was frequently perceived as …More
To Engage Global Employees, Enlist Leaders in Communication
Here’s a true story that will sound familiar if you’re a communicator in a global organization. A major industrial company (we’ll call it “Acme”) has been successful for many decades, but senior leadership is concerned that Acme is not keeping pace with growing competition. So the leadership team spent months developing a new strategy that …More
Researching customer needs: #CommChat recap
Knowing your target audience is a key part of excellent communication. By knowing who they are and what they need, your messaging can be clearer and you’ll make customers feel engaged and heard. As communication professionals, we should strive to deliver the best customer service experience possible. Find out what tips we discussed in last week’s …More
What Is Customer Experience Strategy?
Ask 10 companies what their customer experience strategy is and you’ll likely get 10 very different combinations of alphabet soup: CJM, CRM, VoC, UX, FCR, NPS, AI, self-service, digital marketing, word-of-mouth, customer success, retention programs, loyalty programs, and so forth. But are these strategies or tactics? Look up the definition of “strategy” and you’ll see: …More
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