How can communication professionals build strong relationships with organizational leaders? This week’s #CommChat tackled how to build credibility and develop strong ties with leadership through understanding what’s important them and maintaining open dialogue. It’s not too late to jump in on the conversation, or share with us what you’d like us to cover in future discussions. …More
Next Circle of Fellows discussion: Critical skills for the future
Are you positioned to succeed in the next five years? The next 10? The competencies and skills required for communicating on behalf of employers or clients are not static. Not that long ago, communicators traded in press releases, media pitches, and printed employee newsletters. While these tactics have not vanished, the technologies that serve as …More
The New Era of PR Attribution: Tracking measurable results from your PR channel
The days of sending out press releases without knowing their effectiveness, managing contacts in Excel spreadsheets and arduously performing PR functions over numerous platforms are quickly becoming a thing of the past. Attribution has finally made its way to the PR world—with a new wave of technological advancement, PR professionals have the ability to quantify, …More
Congratulations to the 2018 Class of IABC Fellows
Congratulations to John Finney, Todd Hattori and Stacy Wilson on being inducted into the 2018 Class of Fellows! The 2018 class of Fellows The IABC Fellow designation is the highest honor bestowed on an IABC member. Becoming a Fellow denotes a body of achievement by a communicator who has had a significant impact not only on their organization …More
Creating a Culture that Attracts Customers and Employees: Circle of Fellows #31
The legendary management consultant Peter Drucker famously wrote, “Culture eats strategy for breakfast.” Few truer things have been said about the world of work. It’s even truer today as millennials place a higher emphasis on culture when choosing where to work and from which companies to buy. All evidence suggests the same is true—if not …More
Is email dead? #Commchat recap
This week’s #CommChat was sponsored by ContactMonkey, an internal communication software provider that allows you to quickly and easily send personalized internal emails using Outlook distribution lists. The discussion—“Is Email Dead?”—focused on the use of email as a communications channel for internal communicators. It’s not too late to jump in on the conversation, or share with …More
Trust in the wake of the 2018 Trust Barometer findings: Circle of Fellows #30
Trust in media is at an all-time low, as is global trust in the U.S. (while global trust in China is soaring). Meanwhile, peers—who have been a top credible source for several years—are waning as people once again turn to subject matter experts, technical experts, and CEOs, all of whom have been trailing in prior …More
IABC Fellows discuss where tech will take us in 2018 on 18 January
Technology’s role in communication continues to grow, requiring communicators to not only factor it into their strategic planning but to stay one step ahead in order to be prepared for dramatic changes. In 2018, the changes will be as great as we’ve seen in a single year. Consider the exploding impact on communication of AI, …More
How to Use Video to Enhance Executive Communication
Join MediaPlatform for a free webinar “How to Use Video to Enhance Executive Communication,” on 15 February. One of the biggest differences between high-performing organizations and those that consistently fail to reach performance goals involves executive communication. All too often, members of the C-suite hide behind others to convey their vision for the company. While …More
2018 IABC World Conference early-bird deadline: 1 March
Expand your network, gain exceptional knowledge from your peers and earn credits toward your professional certification at the 2018 IABC World Conference in Montréal, 3–6 June. Our theme for the World Conference is “The Communication Crossroads,” because the communication profession is uniquely positioned at the crossroads of business, culture, functions and audience, which is a powerful place to be. This …More
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