|Copy deadline||Ad materials
|January||Social media measurement: New tools and trends
Measuring the effectiveness of social media efforts is key. But how do you identify which metrics are meaningful in evaluating social media campaigns? This issue will cover how to make data-driven decisions and offer an overview of new trends in social media and what they'll mean for measurement.
|28 Nov 2016||16 Dec 2016||16 Dec 2016|
|February||Strategic communication planning in times of change
When constant change is the order of the day, creating strategic communication plans can feel futile. How can you be sure that economic, industry and technological conditions will be the same over the course of the plan? This issue will look at how to build flexible, agile strategic plans, and how to incorporate planning into your day-to-day work. We’ll also look at how to avoid the pitfalls of strategic planning and what to do when plans get off track.
|11 Dec 2016||4 Jan||20 Jan|
|March||Trends in employee communication
As the nature of work changes, with more people working remotely from across the globe, so does the way organizations communicate with employees. This issue will tackle multichannel employee communication (including mobile), how to engage a remote workforce, and how to set a strategy for developing employee-focused content.
|6 Jan||27 Jan||12 Feb|
Strategic storytelling is a powerful way to create meaning for employees, set a vision for the future, and bring your brand to life. Articles in this issue will look at the elements of story structure, how to create tension and make sure your story connects to the audience, and the role of storytelling in innovation.
|27 Jan||3 Mar||17 Mar|
|May||Building a long-term reputation strategy
In the age of social media and the 24-hour news cycle, company reputations are constantly at risk. We’ll look at the challenges of managing reputation in social media, the crucial role employees play as reputation ambassadors and the financial value of proactive reputation and risk management.
|24 Feb||24 Mar||21 Apr|
|June||Communicating across cultures
Managing employee communication in global organizations can be a complex undertaking. This issue will explore some best practices and trends in cross-cultural communication.
|24 Mar||21 Apr||19 May|
|July||Becoming a strategic adviser
What does it mean to be a strategic communication adviser? What are the skills required and what are the goals of the role? This issue will look at some of the possible career paths to strategic adviser positions, drawing on the perspectives of senior IABC leaders.
|28 Apr||26 May||16 Jun|
|August||Fostering a socially responsible organization
Learn the importance of embedded social responsibility in building organizational reputation, while examining trends like social entrepreneurship, impact reporting and advocacy (leaders or companies taking positions on social issues).
|26 May||23 Jun||21 Jul|
|September||Multigenerational career development
Different generations often have different skill sets. This issue will look at how communication professionals can develop new skills and keep up with trends with cross-training with colleagues of different generations and focusing on lifelong learning.
|7 Jul||4 Aug||18 Aug|
|October||Managing fast-paced, transformational change
This issue will look at ways to set up change management models and processes that provide structure but remain flexible in the face of transformative forces in business and technology.
|28 Jul||25 Aug||22 Sep|
|November||Converging communication disciplines
As internal and external communication practices have merged with social media, organizations have wrestled with the question of how to merge these functions effectively. This issue will explore what this looks like in practice.
|25 Aug||29 Sep||20 Oct|
|December||Creating a comprehensive measurement plan
Measuring success is a key component of any communication plan. This issue takes a look at new tools and metrics communication professionals can add to their measurement toolkits, as well how to report results and data to leadership and other audiences effectively, in a compelling way.
|29 Sep||27 Oct||10 Nov|
Topics subject to change.
* All outlines for feature articles have been approved and complete line-up is set.
Please note that the deadlines above do not apply to CW Observer blog posts, which are accepted on a rolling basis.