|Copy deadline||Ad materials
|January||Top innovations and technologies in communication: What to expect in the year ahead
Technology continues to change the nature of how organizations communicate, from how we frame the message to the expectations of audiences. Developments in artificial intelligence, voice search and virtual reality are changing how communication professionals build relationships with customers.
|28 Nov 2017||16 Dec 2017||22 Dec 2017|
|February||The erosion of trust in organizations and how to combat it
With trust in institutions like business, media and government in steep decline, communication professionals can help turn the tide. In this issue, learn how to make the case for allocating resources to trust-building, and how to combat false narratives, including fact-checking in the social media age.
|16 Dec 2017||12 Jan||19 Jan|
|March||Creating a company culture that attracts customers and employees
Build a culture that sets your organization apart by identifying values and bringing them to life.
|12 Jan||6 Feb||14 Feb|
|April||Critical communication skills for the future: What are you missing?
What critical skills will communiators need in the next decade? This issue will look at the rise of the “holistic communicator” and why more companies are seeking these multi-skilled communicators.
|6 Feb||2 Mar||16 Mar|
|May||CEOs as the new global community leaders: Advocacy and values
CEOs and other leaders are increasingly looked to to weigh in on social and political issues. But how do you determine when your leaders should take a stand? We'll examine key indicators for when leaders should make statements and review research about this trend.
|2 Mar||23 Mar||13 Apr|
|June||Leadership skill-building for communication professionals (e.g. the path to the C-suite)
To make the transition to a top leadership position requires a change in behavior to advance your career and the role of communication. This issue will examine the communicator as facilitator in the board room, as a leader of innovation, and a unifier and ground-breaker in transformative collaboration.
|23 Mar||20 Apr||11 May|
|July||How to build a customer experience strategy
Create an outstanding customer experience that inspires loyalty and sets your brand apart. This issue looks at setting a customer experience vision, defining your organization’s customer experience against the competition and researching customer needs and desires.
|20 Apr||25 May||15 Jun|
|August||Planning and executing effective communication to diverse global audiences
What nuances should you be aware of when communicating globally, regionally and nationally? This issue looks at how to drive change in global organizations and create global communication plans with regional support and reinforcement.
|25 May||22 Jun||20 Jul|
|September||Blending and reshaping internal and external communication—what’s ahead?
Disciplines and functions are converging within organizations—and that can lead to more efficient, successful companies. But to blend functions easily, communication professionals will need to collaborate with other disciplines and departments, includine through cross-functional training. This issue will provide insights on how to do this.
|22 Jul||17 Aug||17 Aug|
|October|| Structuring communication: Balancing agencies, in-house talent and freelancers
How do you know if you're using the best strutural model for communication? Can hybrid models can co-exist successfully? We'll look at the latest thinking on department structures, including how to work with agencies and freelancers (on goal-setting, budgeting, etc.).
|17 Aug||25 Aug||21 Sep|
|November||Building strong brands
How do you build a brand? We'll look at how positioning varies, why strong brands are necessary today, and new trends in branding, including how to make employees a part of your brand team.
|25 Aug||29 Sep||19 Oct|
|December||Demonstrating the value of communication/measurement
Showing how communication benefits your organization depends on measuring what matters most—and how to turn what you learn into actionable results. This issue looks at what technology exists to help you measure your programs, package and present the results, and produce more complex analyses to present to leadership.
|29 Sep||27 Oct||9 Nov|
Topics subject to change.
* All outlines for feature articles have been approved and complete line-up is set.
Please note that the deadlines above do not apply to CW Observer blog posts. CW Observer posts focus on a variety of communication topics, and are accepted on a rolling basis.