For upcoming topics and deadlines, see our editorial calendar.
Communication World (CW), the digital magazine of the International Association of Business Communicators (IABC), is a monthly must-read publication for communication professionals worldwide. CW covers best practices and insights from today’s brightest communication thought leaders. Feature stories analyze emerging trends in organizational communication, highlight current research and case studies, and/or provide helpful tips and tactical advice for communication professionals on a wide range of timely topics.
CW Observer is a weekly supplement to CW magazine that shares communication innovations, insights and perspectives from guest bloggers and staff, along with highlights of IABC social media discussions.
Content published by IABC must adhere to and align with:
- IABC’s Code of Ethics for Professional Communicators
- The Global Standard of the Profession
- IABC’s Brand Values
IABC contributors should also present content that’s:
- Relevant for business communication professionals
- Properly attributed to the originator of the content
- Not promotional in nature
- Factually correct and well-reasoned
- Timely and up-to-date
- Applicable to a global audience
- Offering new, compelling and innovative ideas
IABC’s content addresses a wide range of topics of interest to communicators of all levels and specialties, including:
- Strategic communication planning
- Marketing communication
- Social media/new media
- Public relations and media relations
- Employee communication
- Career advice for communication professionals
- Communicating globally/across cultures
- Speechwriting and presentations
- Crisis communication
When preparing a submission for CW, consider the following questions:
- What is the primary purpose of the piece?
- What is the overarching issue or trend that is being addressed?
- Who is the audience, in general and within the IABC membership?
- What insights, perspectives, guidance and innovative ideas will the audience gain?
- What practical learning points will the audience get, and how can they use this information to support their organization and advance their career?
- Does the piece include case study examples from named companies, and are they threaded throughout the piece to support the points being made?
- Will the piece include quotes from other subject-matter experts who have addressed this issue?
- Will the article include references to research and opposing views (if applicable) to create balance?
- Do you have supporting multi-media elements (videos, podcasts, websites) or links out to more information that would strengthen the piece?
Word count for articles in CW should be around 800-1,000 words, unless otherwise specified by CW‘s editorial staff. Word count for CW Observer pieces may vary.
For questions about style (including grammar, punctuation and writing for a global audience) please consult the IABC Style Guide.