The value of employee engagement may be clear, but what many companies still have trouble with is weaving engagement into the organization’s strategy. This, according to Priya Bates, ABC, MC, is key to ensuring engagement doesn’t become a one-off program that is quickly forgotten. Though these programs often generate a lot of buzz and excitement …More
Video presentations and conversations on critical communication issues from some of the top experts in the field.
Short, concise messages should no longer be limited to your social media platforms. In an interview with Natasha Nicholson, Jeff Herrington—editor, writer and consultant for Jeff Herrington Communications—tells us that it’s time business communication adapted to the reading habits of 21st-century readers. From shorter attention spans to vertical mobile devices, Herrington shares why current changes …More
Guy Kawasaki shares his top tips for cultivating a large, engaged following on social media. His No. 1 tip? Post more frequently.
CW Executive Editor Natasha Nicholson talks with Aaron Dignan, founding partner of the New York-based digital strategy firm Undercurrent, about the structure and values organizations need to embrace in order to be successful today. Author of the book Game Frame: Using Games as a Strategy for Success, Dignan translates disruptive innovations at the fringe of the …More
In this video, Rav Dhaliwal of Yammer discusses the new spirit of workplace collaboration. He also offers advice to communicators about how to convince leadership to implement social collaboration tools by focusing on the business value, rather than the technology.
CW Executive Editor Natasha Nicholson talks with Eric Bergman, ABC, APR, MC, about media training dos and don’ts. Bergman discusses the risks associated with the traditional advice given to spokespeople to “bridge” to their own talking points when asked a question by the media. This practice, says Bergman, actually increases the risk of being quoted …More
IABC speaker Michael Lewis, senior managing director of strategy and insights at Teach for America; Sandra Lopez, marketing strategy director for new business at Intel; and Nick Shore, senior vice president, strategic insights and research at MTV, discuss how the millennial generation is affecting their organizations, including changes in structure and approaches to marketing and social …More
Earlier this year, marketing consultant and blogger Mark Schaefer wrote in a post that “content shock”—the idea that people can only process a finite amount of information before tuning out—will make content marketing an impractical exercise for most companies. Shel Holtz, ABC, IABC Fellow, disagrees. In fact, he says, media outlets are struggling to keep …More
In this video, Suzanne Salvo offers tips for directing your corporate video’s on-air talent. Salvo’s tips include coaching interviewees to address key points one at a time, encouraging enthusiasm and letting your talent know that do-overs are perfectly acceptable.
How can we close the gap between what CEOs expect of us as communicators and what we expect for ourselves? One way is by learning more about how the business operates so that we can offer more substantive and informed counsel. Deborah Hinton and Neil Griffiths sat down with David Ferrabee of Able and How …More