Earlier this year, marketing consultant and blogger Mark Schaefer wrote in a post that “content shock”—the idea that people can only process a finite amount of information before tuning out—will make content marketing an impractical exercise for most companies. Shel Holtz, ABC, IABC Fellow, disagrees. In fact, he says, media outlets are struggling to keep …More
Video presentations and conversations on critical communication issues from some of the top experts in the field.
In this video, Suzanne Salvo offers tips for directing your corporate video’s on-air talent. Salvo’s tips include coaching interviewees to address key points one at a time, encouraging enthusiasm and letting your talent know that do-overs are perfectly acceptable.
How can we close the gap between what CEOs expect of us as communicators and what we expect for ourselves? One way is by learning more about how the business operates so that we can offer more substantive and informed counsel. Deborah Hinton and Neil Griffiths sat down with David Ferrabee of Able and How …More
In this video, Suzanne Salvo, IABC Fellow, explains how writing skills and techniques can be applied to add life to your video. She suggests starting with a few tried-and-true writing techniques: the who, what, when, where and how of your scene.
Peter Cuneo, former CEO of Marvel, has a long history of transforming struggling companies. In this interview with CW Executive Editor Natasha Nicholson, he shares what it takes to be a transformative CEO today.
B-roll can help add depth, meaning and visual interest to your productions. In this video, Suzanne Salvo, IABC Fellow, shares b-roll best practices to help bring corporate video interviews to life.
In this episode of CW Live, video marketing strategist Michelle Lange shares how to maximize the benefits of video to communicate internally. Lange coaches entrepreneurs and companies on how to use videos to tell their stories.