CW Executive Editor Natasha Nicholson talks with Aaron Dignan, founding partner of the New York-based digital strategy firm Undercurrent, about the structure and values organizations need to embrace in order to be successful today. Author of the book Game Frame: Using Games as a Strategy for Success, Dignan translates disruptive innovations at the fringe of the …More
Video presentations and conversations on critical communication issues from some of the top experts in the field.
In this video, Rav Dhaliwal of Yammer discusses the new spirit of workplace collaboration. He also offers advice to communicators about how to convince leadership to implement social collaboration tools by focusing on the business value, rather than the technology.
CW Executive Editor Natasha Nicholson talks with Eric Bergman, ABC, APR, MC, about media training dos and don’ts. Bergman discusses the risks associated with the traditional advice given to spokespeople to “bridge” to their own talking points when asked a question by the media. This practice, says Bergman, actually increases the risk of being quoted …More
IABC speaker Michael Lewis, senior managing director of strategy and insights at Teach for America; Sandra Lopez, marketing strategy director for new business at Intel; and Nick Shore, senior vice president, strategic insights and research at MTV, discuss how the millennial generation is affecting their organizations, including changes in structure and approaches to marketing and social …More
Earlier this year, marketing consultant and blogger Mark Schaefer wrote in a post that “content shock”—the idea that people can only process a finite amount of information before tuning out—will make content marketing an impractical exercise for most companies. Shel Holtz, ABC, IABC Fellow, disagrees. In fact, he says, media outlets are struggling to keep …More
In this video, Suzanne Salvo offers tips for directing your corporate video’s on-air talent. Salvo’s tips include coaching interviewees to address key points one at a time, encouraging enthusiasm and letting your talent know that do-overs are perfectly acceptable.
How can we close the gap between what CEOs expect of us as communicators and what we expect for ourselves? One way is by learning more about how the business operates so that we can offer more substantive and informed counsel. Deborah Hinton and Neil Griffiths sat down with David Ferrabee of Able and How …More
In this video, Suzanne Salvo, IABC Fellow, explains how writing skills and techniques can be applied to add life to your video. She suggests starting with a few tried-and-true writing techniques: the who, what, when, where and how of your scene.
Peter Cuneo, former CEO of Marvel, has a long history of transforming struggling companies. In this interview with CW Executive Editor Natasha Nicholson, he shares what it takes to be a transformative CEO today.
B-roll can help add depth, meaning and visual interest to your productions. In this video, Suzanne Salvo, IABC Fellow, shares b-roll best practices to help bring corporate video interviews to life.