Three IABC Fellows—Jim Lukaszewski, Ned Lundquist, and George McGrath—join host (and Fellow) Shel Holtz to discuss the “social CEO” and the trend of CEOs and their companies taking positions on social issues that could polarize their employees, customers, and other stakeholders. What role do communicators play? About the panel James E. Lukaszewski, America’s Crisis Guru®, …More
Video presentations and conversations on critical communication issues from some of the top experts in the field.
When people hear the term “brand,” they usually think of a company’s visual identity – usually its logo – says Kevin Popović, head of creative communication consultancy Ideahaus. But a brand is, of course, so much more. In this CW Live video interview, Popović talks with CW Executive Editor Natasha Nicholson about the complex process of …More
What makes someone a leader? In this video interview, Certified Professional Co-Active Coach Mary-Ellen Hynd says that a real leader is “someone who people follow willingly. It’s not about power and it’s not about position.” Which begs the question: How do you get people to follow you willingly? Accountability and self-awareness Given the lack of trust that’s …More
Gamification has become another buzzword of late, but what is it exactly? And are companies effectively harnessing it in the workplace? In a recent conversation, gamification expert Yu-Kai Chou, he shares that there are still a lot of misconceptions about the field, and because of this, companies are either still skeptical about gamification’s business benefits, …More
The value of employee engagement may be clear, but what many companies still have trouble with is weaving engagement into the organization’s strategy. This, according to Priya Bates, ABC, MC, is key to ensuring engagement doesn’t become a one-off program that is quickly forgotten. Though these programs often generate a lot of buzz and excitement …More
Short, concise messages should no longer be limited to your social media platforms. In an interview with Natasha Nicholson, Jeff Herrington—editor, writer and consultant for Jeff Herrington Communications—tells us that it’s time business communication adapted to the reading habits of 21st-century readers. From shorter attention spans to vertical mobile devices, Herrington shares why current changes …More
Guy Kawasaki shares his top tips for cultivating a large, engaged following on social media. His No. 1 tip? Post more frequently.
CW Executive Editor Natasha Nicholson talks with Aaron Dignan, founding partner of the New York-based digital strategy firm Undercurrent, about the structure and values organizations need to embrace in order to be successful today. Author of the book Game Frame: Using Games as a Strategy for Success, Dignan translates disruptive innovations at the fringe of the …More
In this video, Rav Dhaliwal of Yammer discusses the new spirit of workplace collaboration. He also offers advice to communicators about how to convince leadership to implement social collaboration tools by focusing on the business value, rather than the technology.
CW Executive Editor Natasha Nicholson talks with Eric Bergman, ABC, APR, MC, about media training dos and don’ts. Bergman discusses the risks associated with the traditional advice given to spokespeople to “bridge” to their own talking points when asked a question by the media. This practice, says Bergman, actually increases the risk of being quoted …More