When you hear “brainstorming session,” you may think of joining your team in a big conference room, with a large brief to go over and a presentation to watch. But Marilyn Barefoot, president of Barefoot Brainstorming, emphasizes that if you want your brainstorming to be successful, you need to take a more creative approach to your …More
Video presentations and conversations on critical communication issues from some of the top experts in the field.
Many communication practitioners want to add measurable value but they don’t know where to start. In a recent interview, internationally recognized business adviser Jim Shaffer, IABC Fellow, shares key questions he believes communication professionals should ask themselves when searching for the best opportunities to improve performance and results by managing communication efforts within their organization. …More
Five IABC Fellows engage in a wide-ranging discussion on the habits top communication leaders practice to stay relevant, manage their careers, and become trusted and valued advisers to other leaders. They dive into topics such as creating a strategic company narrative that helps drive employee engagement, ways that executives can help employees figure out where they …More
Three IABC Fellows—Jim Lukaszewski, Ned Lundquist, and George McGrath—join host (and Fellow) Shel Holtz to discuss the “social CEO” and the trend of CEOs and their companies taking positions on social issues that could polarize their employees, customers, and other stakeholders. What role do communicators play? About the panel James E. Lukaszewski, America’s Crisis Guru®, …More
When people hear the term “brand,” they usually think of a company’s visual identity – usually its logo – says Kevin Popović, head of creative communication consultancy Ideahaus. But a brand is, of course, so much more. In this CW Live video interview, Popović talks with CW Executive Editor Natasha Nicholson about the complex process of …More
What makes someone a leader? In this video interview, Certified Professional Co-Active Coach Mary-Ellen Hynd says that a real leader is “someone who people follow willingly. It’s not about power and it’s not about position.” Which begs the question: How do you get people to follow you willingly? Accountability and self-awareness Given the lack of trust that’s …More
Gamification has become another buzzword of late, but what is it exactly? And are companies effectively harnessing it in the workplace? In a recent conversation, gamification expert Yu-Kai Chou, he shares that there are still a lot of misconceptions about the field, and because of this, companies are either still skeptical about gamification’s business benefits, …More
The value of employee engagement may be clear, but what many companies still have trouble with is weaving engagement into the organization’s strategy. This, according to Priya Bates, ABC, MC, is key to ensuring engagement doesn’t become a one-off program that is quickly forgotten. Though these programs often generate a lot of buzz and excitement …More
Short, concise messages should no longer be limited to your social media platforms. In an interview with Natasha Nicholson, Jeff Herrington—editor, writer and consultant for Jeff Herrington Communications—tells us that it’s time business communication adapted to the reading habits of 21st-century readers. From shorter attention spans to vertical mobile devices, Herrington shares why current changes …More
Guy Kawasaki shares his top tips for cultivating a large, engaged following on social media. His No. 1 tip? Post more frequently.