Host Joseph Ugalde is joined by IABC President Julie Freeman, ABC, APR and 2009-10 Chair Mark Schumann, ABC. The six “weapons of influence” as defined by Robert Cialdini in his book, “Influence: The Psychology of Persuasion,” is the focus of discussion. How do these six “weapons” apply to communications? To IABC? http://cw.iabc.com/files/2009/08/c2g-37.mp3Podcast: Play in new …More
Issue-focused podcast interviews with communication leaders and top business management.