IABC’s Cafe2Go presents the second episode of CW Radio, a monthly podcast featuring interviews with authors from IABC’s Communication World magazine and its online supplement, CW Bulletin. In this episode, Vice President of Publishing Natasha Nicholson interviews Michelle Bernhart, whose article “The Rules of the Game” is featured in the upcoming September-October issue of CW on social …More
Issue-focused podcast interviews with communication leaders and top business management.
Host Joseph Ugalde is joined by IABC President Julie Freeman, ABC, APR and 2009-10 Chair Mark Schumann, ABC. The six “weapons of influence” as defined by Robert Cialdini in his book, “Influence: The Psychology of Persuasion,” is the focus of discussion. How do these six “weapons” apply to communications? To IABC? http://cw.iabc.com/files/2009/08/c2g-37.mp3Podcast: Play in new …More