IABC speaker Michael Lewis, senior managing director of strategy and insights at Teach for America; Sandra Lopez, marketing strategy director for new business at Intel; and Nick Shore, senior vice president, strategic insights and research at MTV, discuss how the millennial generation is affecting their organizations, including changes in structure and approaches to marketing and social …More
In this video, Suzanne Salvo offers tips for directing your corporate video’s on-air talent. Salvo’s tips include coaching interviewees to address key points one at a time, encouraging enthusiasm and letting your talent know that do-overs are perfectly acceptable.
How can we close the gap between what CEOs expect of us as communicators and what we expect for ourselves? One way is by learning more about how the business operates so that we can offer more substantive and informed counsel. Deborah Hinton and Neil Griffiths sat down with David Ferrabee of Able and How …More