In this Forbes article, Glenn Llopis looks at the five workplace problems that can be solved when a leader is transparent. Llopis notes that most leaders are fearful of being transparent because they believe they will be viewed as less authoritative. But, today’s employees expect a culture of trust in the places they work and …More
CW Observer Blog
Business communication insights, innovations and perspectives
New report explores ethical challenges for business in China
A new report by the Institute of Business Ethics (IBE) reviews the business ethics climate within China and the challenges that a business seeking to operate with high ethical standards might encounter. The report emphasizes that companies entering the Chinese market must be mindful of particular cultural traits (such as gift giving traditions and personal …More
The if and how of infographics
Infographics are one of the most buzzed about content marketing terms of late, and as with all things buzzworthy, everyone wants to create them. But a post by Ryan Segovich on the PR Intelligence blog offers a reality check on this rush to create infographics. He says that you should create infographics “if you …More
Lessons from the best bosses
In this post from The Harvard Business blog, Deborah Mills-Scofield argues that having a great boss shouldn’t be a rare experience. In her post she looks at the characteristics that have made her bosses so exceptional and notes the lessons about leadership she learned from each. Some of the lessons learned from her four best …More
Transmedia: Reinventing audience to brand connection
Transmedia, storytelling through the artful blend of multiple forms of media, is giving rise to an emerging form of communication which is transforming the way that organizations connect audiences to their brand and where consumers become “fans.” In an interview by Knowledge@Wharton, Andrea Phillips, author of A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences …More
Engaging remote workers: Not as difficult as you thought?
The current issue of CW Bulletin, Going Digital: The Workplace of the Future, discusses the way the digital workplace is changing the nature of work. A challenge of this shift is keeping people connected and engaged. But fear not. In a post on the HBR Blog Network, Scott Edinger contends that remote workers are actually …More
Identifying key social media influencers
Blackbaud, Small Act and the National Wildlife Federation, partnered on a white paper to identify social media influencers and assign a “social score“ to determine a constituent’s ability to interact with and influence others across an online network. Based on the social score, individuals can be segmented into one of four categories, each of which plays a …More
3 things you must get right to be a good employer
Dr. Laurie Bassi, CEO of McBassi & Company, shows how behavioral economics can be used to address organizational performance. There are “three things you must get right to be a good employer,” says Bassi. Drawing from her co-authored book, Good Company: Business Success in the Worthiness Era in a post on ASTD (American Society for …More
Study shows people participate in online communities to help others
What makes people engage with an online community? In a new study from the Society of New Communications Research (SCNR) called “The Social Mind,” nearly 80 percent of respondents said they join online communities to help others by sharing information, ideas and experiences. Sixty-six percent said they participate to be part of a community of peers and colleagues, …More
RIP Marketing?
In a post on the HBR Blog Network, Bill Lee writes, “Traditional marketing—including advertising, public relations, branding and corporate communications—is dead.” He points to studies that show buyers don’t pay attention to traditional marketing when making purchase decisions and that CEOs don’t respect CMOs. But is it marketing that isn’t working or bad marketing that …More
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