According to this Time article, telecommuting in the U.S. is on the rise with studies showing 45 percent of workers now have jobs that are suitable for telecommuting full or part time. The increase in telecommuting is due to a variety of reasons. New technology such as video conferencing and social media make it easier for …More
CW Observer Blog
Business communication insights, innovations and perspectives
Study reveals only 10 percent of U.K. businesses measure their social media ROI
A new study by EPiServer reveals that only 10 percent of U.K. businesses measure their social media ROI. At the same time, more than half of these businesses indicated they have increased their investment in social media over the past year. And even without effective measurement strategies in place, the majority of organizations indicated …More
Advice for Goldman Sachs from an IABC quick poll
In a quick poll last month, IABC asked for communication professionals to offer one piece of advice to Goldman Sachs following Greg Smith’s high-profile resignation from the firm in a New York Times op–ed. Below are some of their responses. Do you agree with the comments? Do you have other advice to offer?
Why content curation requires humans
In a recent blog post on Fast Company, curation wizard and author of Curation Nation, Steven Rosenbaum, tells us that humans are the new superpower when it comes to curation. “Curation is the act of individuals with a passion for a content area to find, contextualize, and organize information” says Rosenbaum. He goes on to share some interesting tid-bits about …More
Who are your employees?
According to 8 Core Beliefs of Extraordinary Bosses, extraordinary bosses view employees as their peers, not their children. In fact, many of the “8 core beliefs” deal in some way with employees: a company is a community, not a machine; management is service, not control; motivation comes from vision, not from fear. How can a …More
Study shows popularity of corporate blogging is declining
According to an article in USA TODAY, a recent study conducted by the University of Massachusetts Dartmouth found the percentage of organizations maintaining corporate blogs fell to 37 percent in 2011 from 50 percent in 2010. The survey noted that many organizations are replacing the corporate blog with social media tools that offer more …More
Editing factual errors on Wikipedia proves difficult for PR professionals
A recent study involving IABC members reveals that 60 percent of Wikipedia business articles contain factual errors. Though the results of the study, “Measuring Public Relations Wikipedia Engagement: How Bright is the Rule?” will likely cause some PR professionals to scan their company and client pages for inaccuracies, they will most likely find that editing Wikipedia …More
Managing a virtual work team
For years now a growing number of organizations have relied on teams that are geographically dispersed. But the same issues seem to confront those who are in charge of managing these virtual work teams. This blog post from the Harvard Business Review addresses some of the most common issues faced by those who manage virtual teams, …More
Look inward for competitive advantage
In Employee Engagement: A Basic Competency Managers Must Master, Al Lucia and Brian Gareau contend that organizations don’t need to look far for competitive advantage. It’s right in front of them: their employees. Gallup’s 2011 State of the Global Workplace study shows that engaged employees improve business outcomes such as productivity and profitability. But how do …More
A perspective on the Steve Jobs biography for CEOs: Surround yourself with truth-tellers
According to a recent perspective published by Forbes, the best take-away for CEOs from the Steve Jobs biography is to surround themselves with trusted people who have the courage to tell them the truth. Though it might well apply to any CEO, the article directs its advice to “founding” CEOs in particular: “Surround yourself …More
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