Late last month Apple notified the Green Electronics Council that it was withdrawing its entire product line from the Electronic Product Environmental Assessment Tool (EPEAT) certification program. The move stunned many as Apple has established itself as an environmental leader in the consumer electronics industry. According to an article in the Mercury News, the organization …More
CW Observer Blog
Business communication insights, innovations and perspectives
Why we love infographics
There’s a reason why infographics are so popular, argues Mark Smiciklas in this Social Media Explorer post: Human beings are hardwired for visual communication. Smiciklas highlights some of the neuroscience behind what makes images easier to understand than written communication, and why infographics can help cut through the “tidal wave” of information that inundates …More
My company sounds like…
What is your company’s voice? Before tackling the question, it might be helpful to revisit the literary definition of voice: “Voice is the author’s style, the quality that makes his or her writing unique, and which conveys the author’s attitude, personality, and character” (About.com). It’s difficult enough for a writer to develop a voice, but …More
The world of work is changing
Author Josh Allan Dykstra looks at the massive shifts that are changing the world of work. In this blog post, he discusses seven shifts that are taking place in today’s work environment. His list includes developments such as businesses being larger than ever before, and the workforce being more diverse. But No. 7 on his …More
CIPR provides guidelines for PR and Wikipedia
In this blog post, Neville Hobson examines the newly released Wikipedia Best Practice Guidance for Public Relations Professionals: version 1 which lays out how the Chartered Institute of Public Relations (CIPR) believes PR practitioners should approach content on Wikipedia. Hobson notes that the most controversial portion of the document is the view that “PRs should …More
Is your company really open to innovation?
According to the authors of this Harvard Business Review blog post, there’s a simple way to determine from the start whether your organization is serious about innovation. The “innovation readiness” of your organization can be determined by assessing two key factors: motivation and competence.
U.K. regulators say celebrities must clearly identify sponsored tweets
According to an article in The Guardian, Nike became the first U.K. company to have a Twitter ad campaign banned. The Advertising Standards Authority (ASA) determined that the tweets of two soccer players were not clearly stated as advertising for Nike’s Make It Count marketing campaign. Nike argued that the sports players had a well-known …More
In search of the virtual water cooler
Frustrated with the lack of engagement on your company’s intranet? You aren’t the only one. According to a recent article from the BBC, companies are increasingly recognizing the importance of water-cooler conversations, but are having difficulty transferring them online. Author Dave Lee notes how many communication tools, like email and intranets, are not only ineffective …More
Employee loyalty: 3 tips, 5 steps and 1 strategy
Employees. That’s what it comes down to, at least according to the following three pieces. If you want your organization to succeed, now and in the future, look to your employees. In Three Tips for Keeping Your Best Employees Loyal, Drew McLellan argues that organizations need to focus on employee retention now so that they …More
Prepare for the “Bring Your Own Device” phenomenon
According to a recent survey by Gartner Inc., a growing number of organizations are allowing personal mobile devices to connect a BYOD (Bring Your Own Device) to the enterprise network. Survey respondents came from organizations with 500 or more employees and an in-house data center in the United States; the United Kingdom; Germany; Australia; Brazil, Russia, …More
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