“Among all the attributes of the greatest leaders of our time, one stands above the rest: They are all highly trusted,” says David Horsager, author of The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line in a recent forbes.com post. Horsager goes on to say, “You can have …More
CW Observer Blog
Business communication insights, innovations and perspectives
Invest in your career
How do you keep your career moving forward? For one thing, says Forbes contributor Glenn Llopis in a recent post, make a serious commitment to managing your career in a way that fits with your strengths and values. Don’t rely on your organization to provide you with a career road map, and don’t adopt others’ …More
Despite new Facebook format for global pages, global communication challenges persist
Facebook recently unveiled their new format for global pages, allowing companies to unite and maintain separate, local pages under one global page with a single fan count and URL. Previously, companies had to choose whether to have individual localized pages (making it difficult to maintain brand consistency and voice), or have a single global page, despite …More
Communicating during a storm: Lessons from Mayor Bloomberg
This guest post comes from Kellie Cummings, ABC, a 15-year veteran of corporate communications. On 29 October 2012, the hurricane that the National Weather Service called a super storm and New Yorkers dubbed “Frankenstorm,” delivered a devastating blow to the five boroughs of New York City. Overnight, Hurricane Sandy flooded tunnels and airports, ignited a …More
Human energy: It’s what fuels business sustainability and good citizenship
Socially responsible businesses are not the result of philanthropy or green initiatives. According to Liz Ryan, sustainable, socially aware businesses derive from employees and how they are treated by their employers. In The Truth About Socially Responsible Business on HuffPost Business, Ryan states that unless the “basic framework of business, the underlying idea that the …More
Highs and Lows of Twitter During Super Storm Sandy
As the clean-up begins from super storm Sandy which barreled across the eastern coast of the U.S. last week, much media attention has focused on the role social media played during the disaster. Matt Pearce in his article for the Los Angeles Times examines how Twitter can be an effective tool in helping organization’s and volunteers …More
In the aftermath of Hurricane Sandy, communication starts with sensitivity
According to crisis experts, communication with constituents during the initial stages of a crisis is critical — and will be remembered. It can be tricky for organizations to balance a sense of urgency or basic pragmatism with sensitivity. JPMorgan Chase bank showed a kinder side to its customers by letting them know about its decision to waive fees. A note went out to Chase customers before …More
Embrace all that online video has to offer
In a recent blog post for AdAge, Adam Kleinberg argues that the advertising industry has yet to fully grasp online video—and in doing so, are missing an opportunity to create more value for their customers. Kleinberg notes that because the conversation surrounding online video is focused on pre-roll (advertising spots placed before online content) and …More
How U.K. companies are, and aren’t, changing to accommodate social media
According to an online survey of 634 people at the senior manager level or above in U.K. consumer businesses, more than half (55 percent) have adapted their structure and processes to become more social. This research, by the Internet Advertising Bureau (IAB) UK and LBi, had a lot of interesting nuggets: While 29 percent of …More
Managing your digital reputation
With so many people spending so much time online and on social networking sites these days, recruiters and employers are starting to take notice of our online behaviors. According to Tomas Chamorro-Premuzic, in his blog post for the Harvard Business Review titled “Digital Staffing: The Future of Recruitment-by-Algorithm,” recruiters and employers are looking for ways …More
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