What doesn’t evolve often goes extinct — and that can be true for companies, too. Businesses that fail to change with the times get left behind. But creating serious change in a business is notoriously difficult. In his post on the Harvard Business Review blog, “This Is Your Brain on Organizational Change,” Walter McFarland points …More
CW Observer Blog
Business communication insights, innovations and perspectives
Facebook: Are you willing to pay to engage?
Since Facebook launched their promoted posts feature in May—a service that allows businesses, and recently individual users, the opportunity to increase the reach of their posts beyond the mere 16 percent of followers that the company claims an average post will reach—it has received a lot of discussion, with many criticizing the idea of …More
To protect your company’s culture, get rid of the vampires
Should you keep high performers at all costs? No, at least according to Eric Sinoway. In a post on the HBR Blog Network, When to fire a top performer who hurts your company culture, Sinoway recounts a dilemma he faced when an executive consistently delivered, but did so at the expense of the company culture. …More
Are your employees just not that into you?
David Lee, principal and founder of HumanNature@work, looks at the top seven reasons why most organizations struggle to engage their employees. Drawing on his own research of high-performing companies that have engaged and committed employees, such as Zappos, Southwest and Ritz Carlton, Lee is able to pinpoint what causes employees to progress from a motivated …More
Social media inside the organization: Why is it so important?
About 125 senior communication professionals gathered at an IBM Forum in Zurich, Switzerland to discuss “Enterprise 2.0: The in-house use of social media and its implications for the organization.” Klaus Tochtermann, professor of computer science at the Christian-Albrechts-University in Kiel and Director of the German National Library of Economics – Leibniz Information Centre for Economics …More
Don’t be creepy: Using customer data respectfully
The vast amount of customer data available online gives marketers a tremendous opportunity to tailor messages to particular audiences. But as Bryan Pearson points out in a recent Fast Company article, there’s still a line to be drawn between a clever use of customer data and a creepy one. Pearson’s company, Loyalty One, surveyed 2,000 consumers in the U.S. and Canada …More
Trust in the digital workplace
With more and more companies relying on virtual teams and globally dispersed workforces, how can an organization foster and maintain trust among their employees, especially if they never meet face-to-face? In a recent HBR blog post, Keith Ferrazzi provides four tips on how project managers can communicate to ensure all of their employees–regardless of whether or not they work in …More
Social media: Success isn’t necessarily cheap
On the SproutInsights blog, Anna Washenko asks, How Many People Does Your Business Need on Its Social Media Team? Though no longer new, social media is still “new enough for businesses that there isn’t a clear rule for how many people a company might need to handle all the tasks.” In the soon-to-be-released report from …More
Top 5 mistakes marketers make on Facebook
Mikal E. Belicove looks at the most common mistakes marketers continue to make with their brand’s Facebook page. His top 5 mistakes include using your personal account for the business, not posting enough and ending all your postings with a question. Belicove notes that each of these practices are detrimental to creating and engaging in …More
Realizing the potential of mobile marketing
Does your company have a mobile marketing strategy? If so, is it a key part of your overall marketing strategy? According to a recent Fast Company post, it should be. Author Ethan Hale cites some specific examples of how marketing through mobile device produces real results — such as a mobile customer loyalty program that increased sales by US$1 …More
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