Pam Didner’s new book Global Content Marketing is long overdue. It’s a must-read for companies engaged in global strategies, combining a current perspective on content marketing with a long-awaited framework for scaling and managing content globally. The popularity of the topic obviously stems from the growing dependence of global marketing on social media and digital …More
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Reviews of current books on communication and business topics.
“No pain, no gain,” the saying goes. That’s true in most situations. But Steve McClatchy, author of the new book Decide: Work Smarter, Reduce Your Stress, and Lead by Example, says that most of us are spending too much time on pain and not enough on gain. He explains that every decision we make is …More
Thomas Davenport’s Big Data at Work: Dispelling the Myths, Uncovering the Opportunities is the latest in a number of advice books about big data and analytics that have been published in recent years. A recognized global expert on business analytics and MIT research fellow, Davenport gives managers a practical and comprehensive guide to big data and …More
I love concise messages. So when offered the opportunity to read Brief: Make a Bigger Impact by Saying Less by Joseph McCormack, I was all in. McCormack’s book about being brief showcases the author’s credibility from the beginning, when he notes that when things don’t go our way at work: There’s always a reason (a.k.a. an excuse): Bad …More