In this final (for now) episode in the mini-series, expert “indies” from Toronto and Newfoundland join host Tina Barton to discuss how to turn prospects into clients, formalize agreements, and establish prices and terms that satisfy both sides. This podcast is an episode of IABC Ottawa’s The Voice, produced by Thornley Fallis. For more interviews …More
Going indie: How to position yourself and build a client base (part 2)
In the second episode of IABC Ottawa’s “indie” mini-series, host Tina Barton sits down with Kerry Mortimer, president of Mortimer Marketing Group, and Ken Anderson, owner of Ken Anderson and Associates, about their experiences working independently. This podcast is an episode of IABC Ottawa’s The Voice, produced by Thornley Fallis. For more interviews with leading …More
The starting block: How to become an ‘indie’ communication consultant (part 1)
Today’s economic climate is such that many communication and marketing professionals find themselves going independent, whether by choice or force. In this instructive mini-series, Tina Barton interviews “indie” consultants—from relative newcomers to seasoned pros—who offer real-life lessons and practical takeaways to broaden your knowledge, boost your confidence, and show you the steps to success. This …More
Analyzing communication with Jim Sterne
Tina Barton sits down with Jim Sterne, founder of the eMetrics Summit and chairman of the Digital Analytics Association. Jim reviews how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shift from one-to-many communication to many-to-many communication, and how analytics have become part of the corporate …More
Creating social video with Mark Campbell
Tina Barton sits down with Mark Campbell, founding partner and CEO of VMG Cinematic, a Toronto-based digital agency that specializes in online video production and social media marketing. VMG Cinematic works with brands and organizations such as TD Bank, FedEx, Warner Bros., Metrolinx, Waterfront Toronto and Real Estate Council of Ontario. This podcast is an …More
Myth-busting government relations with Tim Powers
Tina Barton sits down with Tim Powers, vice chairman at Summa Strategies and managing partner at Abacus Data.Tim shines a light on the sometimes-mysterious world of government relations, and shares insights on how the profession has evolved. Responsible for understanding the market and educating their clients on the relationships that matter to them, he also …More
How understanding the human brain can help you be an effective communicator
Our ever-expanding understanding of the human brain and how it works is changing everything from the way we live our lives to the way we market products. This stuff isn’t just for doctors and researchers anymore. Among the New York Times bestsellers is John Medina’s Brain Rules. If you watch Oprah Winfrey, you might have seen …More
Lost in translation (and adaptation)
Accurate language translation alone isn’t enough to engage diverse cultural communities. The Voice co-host Graham Machacek chats with Marie-Josée Gagnon, president and founder of Casacom, and Francis Lionnet, principal at Comment Parler Aux Anglais, to explore why this is the case. This podcast is an episode of IABC Ottawa’s The Voice. For more interviews with …More
Omnichannel reality check: Panacea or pain?
Is anyone really winning the race to provide customers with a personalized path to purchase across brand touch points? Or is omnichannel retailing an insurmountable world of hurt? This podcast is an episode of IABC Ottawa’s The Voice. For more interviews with leading professionals in the marketing and communication fields, subscribe on iTunes. Top executives …More
