Join MediaPlatform for a free webinar “How to Use Video to Enhance Executive Communication,” on 15 February.
One of the biggest differences between high-performing organizations and those that consistently fail to reach performance goals involves executive communication.
All too often, members of the C-suite hide behind others to convey their vision for the company. While CEOs may think it is more efficient to delegate communication through others, they are doing little to endear themselves to their organization. Employees are often left feeling disengaged and out of the loop, and fail to understand the “why” behind their daily work.
All of this inevitably leads to employee apathy, which contributes to high turnover. And yet it can so easily be avoided.
So, what now?
Invest in technology
As you likely have already realized, employees now expect digital communication in real time. According to a 2017 study conducted by by Softchoice, a leading North American IT solution and managed service provider, 85 percent of North American office workers expect their employers to provide technology that allows them to work from wherever they choose. Among the fastest-growing technologies enabling this level of communication is an enterprise video platform.
Streaming video allows executives to engage in interactive live communication with all employees, no matter where they are located. This is why many corporate communication departments are choosing to host all-hands and town hall meetings with this technology. Through video, executives can easily reach every employee with a single unified message.
Organizations that use video can also record meetings for on-demand access. This further increases the viewing opportunities, as employees who were unable to tune in live can watch at a later date—as can anyone else who wants to re-watch the meeting.
An enterprise video platform will further help your organization create more engaging all-employee meetings by leveraging multimedia elements including PowerPoint slides and pre-recorded video. Interactivity via chat, Q&As, polls, and surveys further enhance the viewing experience. And unlike physical meetings, communication online can be broadcast to audiences of unlimited size, allowing for multiple simultaneous live events, and multiple remote presenters.
Interactive video broadcasts help create a more personal connection with employees, one that is far more likely to keep them engaged than a newsletter or email.
Keep it conversational
Finally, all executive communication should be two-way and conversational, rather than a one-way monologue. Today’s employees desire opportunities to interact with their superiors. In fact, as many companies move toward a “holacratic” (decentralized management structure) environment, they expect communication from management just as frequently as from any other colleagues.
Enterprise live-streaming enables two-way discussion and conversation in many ways. For example, a town hall meeting using a video platform can field questions from employees as they tune in live. Employees can also play an active role by responding to polls and surveys. Once the video recording is available on demand, there are further opportunities for discussion and dialog through a commenting functionality.
As workplaces become increasingly dispersed and reliant on remote workforces, organizations will be forced to find new tools and technologies to collaborate. An enterprise video platform ensures seamless communication from the top down, whether your organization has 10 employees or 10,000, thus providing employees access to the leadership they need in the changing workforce.
Join MediaPlatform and IABC for a free webinar, “How to Use Video to Enhance Executive Communication” on Thursday, 15 February, at 2 p.m. EST / 11 a.m. PST.