The trend toward the convergence of public relations and marketing is hard to ignore. Two separate studies—one from Nasdaq Corporate Solutions and the other from the USC Annenberg Center for Public Relations—both demonstrate that this convergence is more than just a casual observation. The Nasdaq study—the CCO Measurement Survey—concluded that Chief Communications Officers are likely to …More
Archives for October 2017
Why do many well-intentioned business plans fail to deliver, despite the time and resources invested in them? Rhonda Rathje, a seasoned veteran of public relations, attributes it to a breakdown in the project management process. In an interview with CW Associate Editor Khyla Flores, Rathje explains that project management is noted as one of the top five competencies …More
For more than 40 years, the IABC Gold Quill Awards have celebrated communication excellence from around the world. The call for entries is now open for the 2018 awards and the deadline for entries is 10 January 2018. Learn more here and get recognized for your best work! Looking for inspiration as you prepare to submit your …More
Join IABC or reinstate your membership during October and we’ll give you 10 percent off international dues. You will also be entered to win one of five US$100 Ticketmaster gift cards. Learn more here on the IABC membership page.