What does PR practice look like in an age in which the death of the press release is widely discussed? The latest episode of Circle of Fellows explores how to identify influencers among journalists and other media professionals who cover your industry and build ongoing relationships with them, through social media channels like Twitter, Facebook and LinkedIn. The panel included IABC Fellows Alice Brink, Christopher Bunting, Mary Ann McCauley, and Brad Whitworth.
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About Jessica Burnette-Lemon
Jessica Burnette-Lemon is CW’s senior editor.