Your boss told you to do some “social listening.” So you set up some Google Alerts. And you get a few hits. But you miss most of them—especially the most important of them all: unbranded mentions. In this podcast interview with engageQ’s Tod Maffin, business intelligence expert Cam Steed from Smashed Abacus tells you what you’re doing wrong.
Steed looks at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. In this episode, he explains new ways to leverage social media to gain a competitive advantage within your marketplace.
Cam Steed was selected as a 2016 World Conference “Best of Show” webinar presenter. Join in for his webinar “Goodbye ‘vanity metrics’: 6 innovative social stats you SHOULD be tracking” on 26 September 2016.