When you hear “brainstorming session,” you may think of joining your team in a big conference room, with a large brief to go over and a presentation to watch. But Marilyn Barefoot, president of Barefoot Brainstorming, emphasizes that if you want your brainstorming to be successful, you need to take a more creative approach to your team meetings.
“All of us who work in an organization know more than we think we know,” says Barefoot. “And when teams get together in a room to brainstorm with no phones, no computers and just have conversations,” it’s giving everyone to ability to unlock their inner creative potential. This type of meeting gives all team members ownership of their ideas towards solving a problem or coming up with a new innovative way of doing things. “The conversation allows for different perspectives to be considered,” says Barefoot.
Barefoot explains that creativity is key to today’s workplace. “Continuing to do the same thing over and over again and expecting a different result,” is certainly not the most effective way to come up with new, innovative ideas and solutions. Corporations get stuck, in other words, in the dialogue of “we’ve always done it this way, so let’s do it this way and let’s keep doing it this way, somehow thinking that the end result is going to be different when in fact it never could be and never will be,” explains Barefoot. Thinking outside the box and removing any distractions will help your brainstorming session draw out creativity and create more engagement from your employees.
Watch the complete interview below to learn how brainstorming promotes working creatively to support achieving business outcomes.
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Join Marilyn Barefoot in her online workshop to evaluate how to serve and promote an organization most effectively through applying brainstorming techniques.