Three IABC Fellows—Jim Lukaszewski, Ned Lundquist, and George McGrath—join host (and Fellow) Shel Holtz to discuss the “social CEO” and the trend of CEOs and their companies taking positions on social issues that could polarize their employees, customers, and other stakeholders. What role do communicators play?
About the panel
James E. Lukaszewski, America’s Crisis Guru®, is a bestselling author, national speaker, and trusted strategic advisor to FPO and NPO business operators and leaders during crises, disasters, reputation attacks, contentiousness and when the boss’s future is at stake. Corporate Legal Times listed him as “one of 22 crisis counselors to have in your speed dial when all hell breaks loose.” For more than 30 years, he has confidentially guided hundreds of company leaders thru tough, touchy, sensitive situations. Lukaszewski’s strategies inspire constructive, ethical problem resolving management behavior. A powerful and inspirational speaker, he teaches executives and managers the lessons he has learned. A prolific author, he is quoted and interviewed often as one of the most recognizable leaders in his profession
Ned Lundquist served on active duty with the U.S. Navy as a Surface Warfare Officer and as a Public Affairs Officer. His last tour of duty was as commanding officer of the 450 men and women of the Naval Media Center in Washington, DC, where he published the Navy’s flagship magazine, produced the award-winning weekly TV show, and was responsible for Navy internal relations, video production, broadcasting and visual information. Today, he works for MCR Federal LLC as a senior science writer. Heck, he’s the only science writer. He supports clients such as the Office of Naval Research, NATO’s Centre for Maritime Research and Experimentation, and commercial companies serving the naval, maritime and defense sectors.
George McGrath is founder and managing principal of McGrath Business Communications, which helps clients build winning corporate reputations, promote their products and services, and advance their views on key issues. George brings more than 25 years in PR and public affairs to his firm. Over the course of his career, he has held senior management positions at leading strategic communications and integrated marketing agencies including Hill and Knowlton, Carl Byoir & Associates, and Brouillard Communications.