In a world of online, impersonal communication, it’s rare indeed for utility customers to want to spend their personal time getting involved in a strategic planning process for more than a year. Participants in this webinar will hear how one utility effectively engaged a whole community in their five-year planning.
This webinar will cover:
- Effective engagement techniques
- Using customers as subject matter experts
- Building loyalty and trust with customers
- How social media can support meaningful engagement with customers
- Framing an effective call to action
Date: 26 April 2016
Time: 11:00 a.m. PDT / 2:00 p.m. EDT
Cost: Free for members; US$100 for non-members
Presenter / Suzanne Hartman, ABC, APR, is a 30-year communication professional working the past 10 years in the electric utility industry as a corporate communication strategist. Previously she worked for global public relations agencies, including 10 years as president/CEO of her own firm. She provides strategic counsel on reputation management, crisis communication, corporate positioning and government/media. She is a recipient of Gold Quill and Silver Anvil Awards.