What kind of impact does winning a Gold Quill Award have? We asked Michael Metzger to talk about the effect that winning has had on him, personally and professionally. Michael won an Award of Excellence at the 2015 IABC Gold Quill Awards, and his firm Metzger Communications was named one of three finalists for the Boutique Agency of the Year.
What did it feel like when you found out you had won?
It was a thrill, of course, tempered by a sense of relief. Entering client work in an awards program means sticking your neck out somewhat. If it turns out not to measure up, the obvious question is, why not? The point here is that entrants tend to self-select, so the overall standard of entries is high. That makes winning an award all the more meaningful.
What made your submission special?
The project was an annual report to members of a retirement savings plan. We used digital printing technology to create a highly personalized and targeted report specific to each member. In doing so, we transformed the annual report from being a compliance exercise to being an engaging channel to educate members about planning for their income in retirement.
What impact has the award had on your business?
I don’t think awards bring work in the door, but they add to your credibility. I think the biggest impact has been on my own confidence. It’s a tacit acknowledgment that the quality of advice you give your clients stacks up against the best in the world.
Why are awards such as these important to those working in communication?
It’s an opportunity to benchmark your work against the best in the world. The independent peer review aspect is particularly valuable. The IABC judges’ comments are often insightful and always constructive.
For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honors the dedication, innovation and passion of communicators on a global scale.
Learn more about entering your work in this prestigious program.
Michael Metzger has worked as a communication adviser and writer for 30 years, setting up his own consultancy in 2000. He has worked with some of New Zealand’s largest companies and a number of not-for-profit organizations. In 2002, the London-based Council for World Mission contracted Metzger Communications to conduct an extensive communication research project across seven Pacific Island countries. Currently, Michael manages the communication function for three of New Zealand’s largest employer-based retirement savings plans.