In this final (for now) episode in the mini-series, expert “indies” from Toronto and Newfoundland join host Tina Barton to discuss how to turn prospects into clients, formalize agreements, and establish prices and terms that satisfy both sides. This podcast is an episode of IABC Ottawa’s The Voice, produced by Thornley Fallis. For more interviews …More
Archives for June 2015
Writing for the 21st-century reader
Short, concise messages should no longer be limited to your social media platforms. In an interview with Natasha Nicholson, Jeff Herrington—editor, writer and consultant for Jeff Herrington Communications—tells us that it’s time business communication adapted to the reading habits of 21st-century readers. From shorter attention spans to vertical mobile devices, Herrington shares why current changes …More
Going indie: How to position yourself and build a client base (part 2)
In the second episode of IABC Ottawa’s “indie” mini-series, host Tina Barton sits down with Kerry Mortimer, president of Mortimer Marketing Group, and Ken Anderson, owner of Ken Anderson and Associates, about their experiences working independently. This podcast is an episode of IABC Ottawa’s The Voice, produced by Thornley Fallis. For more interviews with leading …More
Find the story in communication research and measurement
Are you part of the 60 percent of internal communicators identified by Newsweaver who still haven’t incorporated measurement into your day-to-day work? If so, Susan Walker, ABC, a leading U.K.-based expert in employee research, explains why you may need to change how you view the subject. Though Walker is one of the first to acknowledge that research …More
