Peter Penny has accomplished numerous feats, all in the name of charity. His humanitarian work has brought him all over the world to support causes like child poverty in India and cheetah conservation in Namibia. In addition to using his filmmaking background to help nonprofits tell their stories, his accomplishments include impressive physical challenges like climbing a mountain a month to raise money and awareness for the Brain Tumour Charity in the U.K., and training with the Ice Warrior team to travel to the Pole of Inaccessibility.
In a conversation with CW Executive Editor Natasha Nicholson, Penny, IABC’s 2015 Foundation Luncheon speaker, sponsored by Walmart, humbly stated: “If a guy like me can go do it, then a lot of people could go do it.”
He quotes author Susan Jeffers to explain how he propelled himself to climb mountain after mountain: “Feel the fear and do it anyway.”
For the average person though, the heights and journeys Penny has completed may seem unattainable. However, he urges listeners to discover how they can make their own unique impact on the world. He points to organizations like the Rainmaker Foundation, which matches the skills and interests of people with charities they can help, as avenues for communicators to use their skills for the greater good.
“My question is: What do you want to do? If not now, when?” he asks.
Listen to the interview below to learn more about how Penny’s career evolved from successful filmmaker to humanitarian.