In a world where “anyone with a smartphone can be a journalist,” crisis and issues management is more important than ever before, Eric Bergman, ABC, APR, MC, tells us. And it’s up to communicators to help their organizations anticipate and navigate crises when they occur.
Why exactly are communicators particularly suited for this role? In an interview with Bergman, creator of the media training program At Ease with the Media, he tells us that it’s because communicators are in the “perfect position to play the role of organizational conscience.”
He goes on to explain that communicators can help leaders marry ethical behavior with effective communication—which, if done effectively, can open more senior roles within the organization.
For more tips, including how to differentiate between issues and crises and a case study of a company that reflects the “Gold Standard” of crisis management, listen to the complete interview below.