With the vast amount of texts, tweets and one-liner emails we receive and send every day, some may question blogging’s role. Not LiveJournal. Though the company first launched in 1999, in a communication landscape that is almost foreign to us today, LiveJournal CEO Katya Akudovich tells us that blogging is still as important as ever. Natasha Nicholson spoke with Akudovich about how the company has adapted to 16 years of change, and what the role of blogging is today.
It seems that not a day goes by without a new headline declaring our shrinking attention spans, urging us to send shorter communications. However, Akudovich tells us that there is still a place for longer-form content:
Blogging is something meaningful and sustainable. You will never go back and look at your Twitter in 20 years from now….Long-form content gives you space to explain how you feel or just learn something new, [that] you can’t just talk about in 140 characters. So I really think there is no way around it. The long format is the format that is always going to be there. And I think that there is definitely always going to be a place for that. That’s not even a question.
One of the reasons blogging is still an influential form of communication, Akudovich tells us, is that at its roots, it is essentially an online journal—rooted in a centuries-old tradition:
At its core, the idea of LiveJournal was that we [were] just going to provide a platform for people to do what they’ve been doing for years. For centuries, people were writing in their journals, so it’s important that the concept of recording your life and the important moments of your life, putting them down, it stays the same and I do strongly believe that it’s always going to be there.
Listen to the complete interview below to hear more about LiveJournal’s transformation.