As a professional communicator, you know how important it is to be on top of trends and innovations. At IABC, our goal is to make sure you are aware those trends before the rest of the pack. To that end, we strive to offer outstanding, innovative professional development opportunities every month. Check out our new …More
Archives for September 2014
If you’re struggling to get the attention of the C-suite, it may be time to attack your company’s silos. The latest Communication and Public Relations Generally Accepted Practices study (GAP VIII) reveals a strong correlation between internal integration and the strategic importance of the communication function. The study was led by USC Annenberg in partnership with …More
In this video, Rav Dhaliwal of Yammer discusses the new spirit of workplace collaboration. He also offers advice to communicators about how to convince leadership to implement social collaboration tools by focusing on the business value, rather than the technology.