The Consequences of Traditional Media Training

CW Executive Editor Natasha Nicholson talks with Eric Bergman, ABC, APR, MC, about media training dos and dont’s. Bergman discusses the risks associated with the traditional advice given to spokespeople to “bridge” to their own talking points when asked a question by the media. This practice, says Bergman, actually increases the risk of being quoted out of context. Hear his suggestions about alternative approaches in this video interview.

Caroline Cornell

Caroline Cornell

Caroline Cornell is associate editor for IABC’s content department.


  1. Scott Kaminski says

    Some great points in this video. It’s probably just because I was a broadcaster in a former life, but I wish they both had lavalier microphones or went back and forth with a handheld. The camera mic just doesn’t scream production value to me.

  2. Caroline Cornell says

    Hi Scott,

    I’m glad to hear that you found the content useful. And thanks for the feedback about the video set-up. We’ll take note of that for when we do video interviews in the future.


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