CW Executive Editor Natasha Nicholson talks with Eric Bergman, ABC, APR, MC, about media training dos and dont’s. Bergman discusses the risks associated with the traditional advice given to spokespeople to “bridge” to their own talking points when asked a question by the media. This practice, says Bergman, actually increases the risk of being quoted out of context. Hear his suggestions about alternative approaches in this video interview.
About Caroline Cornell
Caroline Cornell is associate editor for IABC’s content department.