Social media have made it impossible for corporate communicators to retain complete control of their messages. But is that so bad? According to Jonathan Champ, founder and chief consultant of Meaning Business, corporate communicators must change how they create and share content with employees, but by doing so they will find that their role is …More
Archives for May 2014
There are plenty of examples of how not to manage a crisis. But how can a communicator can pull their company out of a downward reputational spiral when the company has caused harm? According to James Lukaszewski, ABC, APR, there is. And it starts with the crisis victims. Once a crisis is identified, make the …More
In this video, Suzanne Salvo offers tips for directing your corporate video’s on-air talent. Salvo’s tips include coaching interviewees to address key points one at a time, encouraging enthusiasm and letting your talent know that do-overs are perfectly acceptable.
How can we close the gap between what CEOs expect of us as communicators and what we expect for ourselves? One way is by learning more about how the business operates so that we can offer more substantive and informed counsel. Deborah Hinton and Neil Griffiths sat down with David Ferrabee of Able and How …More