Can we operate successfully in a changing world and still use the same tired approach? The answer is a resounding “no!” from Cindy Gallop, the refreshingly outrageous brand innovator, former chair of ad agency Bartle Bogle Hegarty and founder of the IfWeRanTheWorld and MakeLoveNotPorn companies.
“You cannot do new world order business from an old world order place….We have to redesign the way we do business if we really want to own the future,” says Gallop. The bad news is that most companies are doing business that old way and companies will seriously have to shake themselves up if they want to make any real progress.
So, what does that mean and what is it going to take to get started with this process of redesign? In an interview with IABC, Gallop offers some practical advice that ranges from individuals making small and doable changes to top management totally rethinking the business model. In both cases, Gallop advises people and companies find a new and very human connection to their customers.