Infographic World CEO Justin Beegel explains how to identify and mitigate mistakes that will inhibit your ability to make your infographic go viral. According to Google, searches for infographics have increased 800 percent in the last two years. As more companies than ever use infographics as a tool to grow their brands, the elusive question …More
Archives for November 2013
Ruth Kinzey, a reputation strategist and founder and president of The Kinzey Company, discusses the role stakeholders can play in shaping an organization’s reputation during a crisis. She also offers tips for communicating with stakeholders during and after a crisis. http://cw.iabc.com/files/2013/11/Ruth-Kinzey.mp3Podcast: Play in new window | Download
Annette Martell, ABC, MC, IABC Fellow, discusses the unique vantage point communicators have for helping to bring about organizational change. She also offers tips for how communicators can ensure a change continues to be a success after it’s been implemented. http://cw.iabc.com/files/2013/11/Annette-Martell_final.mp3Podcast: Play in new window | Download
Peter Cuneo, former CEO of Marvel, has a long history of transforming struggling companies. In this interview with CW Executive Editor Natasha Nicholson, he shares what it takes to be a transformative CEO today.
Michael Kors was the first to launch a sponsored post on the photo sharing site, Instagram. And while the post appeared as any other photo in a feed, the debut of ads on Instagram has many brands wondering if the channel can work effectively as a paid ad platform. By most accounts, according to an …More
As we’re all aware, people are different. And our personality differences don’t evaporate once we enter the office, making managers’ jobs difficult. Recently Marla Gottschalk, Ph.D., discussed on LinkedIn how to manage one personality type that is often misunderstood: introverts. Though they are often perceived as not having ideas because of their quiet nature, introverts …More
Five Key Reasons the Website Failed Miserably and Why the Blame Game Never Works The U.S. political landscape has never looked more divisive than it has the past few months. But there’s one thing both sides can agree upon: The colossal failed attempt to launch HealthCare.gov. And rather than putting a laser focus on fixing …More