With the rise of social media, communication measurement has become much more complex than simply tracking the number of likes or shares a piece of content receives. In this episode of CW Radio, Katie Delahaye Paine, chief marketing officer of News Group, explains how communication measurement has evolved due to the rise of social media. …More
Archives for May 2013
Reputation management for nonprofits
In this episode of CW Radio, Martha Muzychka, ABC, principal of Praxis Communications, talks with Executive Editor Natasha Nicholson about managing reputation threats in the age of social media. Muzychka explains how reputation management is different for nonprofits compared to for-profit companies, and shares the common mistakes nonprofits make when handling crises. http://cw.iabc.com/files/2013/05/Martha-Muzychka.mp3Podcast: Play in …More
Leadership lessons from a transformative CEO: Bill McDermott
What does it take to be a transformational leader? Not just a good boss, but someone who can articulate a vision, and create profound change in both an organization and in the lives of employees. In this video, Bill McDermott, co-CEO of business management software giant SAP, lays out some of the characteristics of great …More
Mentoring in the modern age
In this episode of CW Radio, Erin Dick, director of communications for Rocketdyne, a rocket engine design and production company based in Los Angeles, talks with CW Executive Editor Natasha Nicholson about the myths and challenges of mentoring in the 21st century. She shares why it is important for professionals of all levels to receive …More
Beyond traditional marketing—marketers co-create with Millennials: Jake Katz
Millennials are the largest generation in U.S. history, and though their importance isn’t disputed, the question remains, how should marketers target this large group? In this interview for Market Research Technology TV, Jake Katz, general manager of YPulse, a youth research firm, and keynote speaker at this year’s IABC World Conference, has argued that marketers …More
The evolution of crisis management
In their new audiobook, Crisis Management: Tales from the Front Line, Caroline Sapriel and Dirk Lenaerts, managing directors of CS&A International, share 10 commandments of crisis management using examples of crises they have managed from all over the world. In this episode of CW Radio, Caroline and Dirk provide an overview of the audiobook and explain how …More
Protecting your reputation in an unforgiving online world
In this episode of CW Radio, Joe Strupek, assistant vice president of public affairs at State Farm Insurance Companies, talks with Executive Editor Natasha Nicholson about online brand and reputation management. He compares the rules of conduct on the Web to the American “Wild, Wild West,” and shares what individuals and businesses can do to …More
