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Archives for May 2013

Global communication measurement in the social era

23 May 2013 by Caroline Cornell Leave a Comment

Global communication measurement in the social era

With the rise of social media, communication measurement has become much more complex than simply tracking the number of likes or shares a piece of content receives. In this episode of CW Radio, Katie Delahaye Paine, chief marketing officer of News Group, explains how communication measurement has evolved due to the rise of social media. …More

Reputation management for nonprofits

21 May 2013 by Caroline Cornell Leave a Comment

Reputation management for nonprofits

In this episode of CW Radio, Martha Muzychka, ABC, principal of Praxis Communications, talks with Executive Editor Natasha Nicholson about managing reputation threats in the age of social media. Muzychka explains how reputation management is different for nonprofits compared to for-profit companies, and shares the common mistakes nonprofits make when handling crises.   http://cw.iabc.com/files/2013/05/Martha-Muzychka.mp3Podcast: Play in …More

Leadership lessons from a transformative CEO: Bill McDermott

10 May 2013 by Jessica Burnette-Lemon Leave a Comment

What does it take to be a transformational leader? Not just a good boss, but someone who can articulate a vision, and create profound change in both an organization and in the lives of employees. In this video, Bill McDermott, co-CEO of business management software giant SAP, lays out some of the characteristics of great …More

Mentoring in the modern age

9 May 2013 by Caroline Cornell Leave a Comment

Mentoring in the modern age

In this episode of CW Radio, Erin Dick, director of communications for Rocketdyne, a rocket engine design and production company based in Los Angeles, talks with CW Executive Editor Natasha Nicholson about the myths and challenges of mentoring in the 21st century. She shares why it is important for professionals of all levels to receive …More

Beyond traditional marketing—marketers co-create with Millennials: Jake Katz

8 May 2013 by Caroline Cornell Leave a Comment

Millennials are the largest generation in U.S. history, and though their importance isn’t disputed, the question remains, how should marketers target this large group? In this interview for Market Research Technology TV, Jake Katz, general manager of YPulse, a youth research firm, and keynote speaker at this year’s IABC World Conference, has argued that marketers …More

The evolution of crisis management

7 May 2013 by Caroline Cornell Leave a Comment

The evolution of crisis management

In their new audiobook, Crisis Management: Tales from the Front Line, Caroline Sapriel and Dirk Lenaerts, managing directors of CS&A International, share 10 commandments of crisis management using examples of crises they have managed from all over the world. In this episode of CW Radio, Caroline and Dirk provide an overview of the audiobook and explain how …More

Protecting your reputation in an unforgiving online world

3 May 2013 by Caroline Cornell Leave a Comment

Protecting your reputation in an unforgiving online world

In this episode of CW Radio, Joe Strupek, assistant vice president of public affairs at State Farm Insurance Companies, talks with Executive Editor Natasha Nicholson about online brand and reputation management.  He compares the rules of conduct on the Web to the American “Wild, Wild West,” and shares what individuals and businesses can do to …More

CW April issue

CRITICAL COMMUNICATION SKILLS: WHAT ARE YOU MISSING?

What critical skills will communicators need into the next decade? In this issue, our experts explore the competencies needed to make communication professionals indispensible to organizations.

  • 4 Competencies Communication Professionals Need to Increase Value and Results
  • The Skills You Need to Get a Seat at the Table
  • 5 Characteristics of the Modern Chief Communication Officer
  • Print Full Issue

    CW Observer Blog

    Business communication insights, innovations and perspectives

    Is email dead? #Commchat recap

    Is email dead? #Commchat recap

    14 February 2018 By Khyla Flores

    Succeeding in internal communication: An interview with Rhonda Rathje

    Succeeding in internal communication: An interview with Rhonda Rathje

    24 October 2017 By Khyla Flores

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