Communication professionals have long understood that truly engaging a company’s employees—earning their trust, enabling their best work and inspiring their loyalty—is not a luxury but a business imperative. Now there is new evidence to show your CEO that building trust and engagement through communication can boost the bottom line.
In this episode of CW Radio, Executive Editor Natasha Nicholson talks with ROI CEO Barbara Fagan-Smith about the findings of the 2013 ROI Communication Benchmark. The findings of the study suggest that an open communication culture, deeper trust and engagement from employees, and more senior leader credibility all indicate higher earnings per share (EPS) relative to companies with lower scores in these areas. Look for Fagan-Smith’s article on the bottom-line impact of trust in the July issue of Communication World magazine.