Social media provide an optimal way for public companies to be transparent, interact with investors and add color to their organization’s stories. In this interview, Jeff Corbin, CEO of KCSA Strategic Communications, discusses his article in the May issue of CW Bulletin and outlines the tremendous benefits social media bring to investor relations communication. Drawing on examples from Dell, Pfizer and Corning, Corbin looks at how social media offer communicators the chance to go beyond the numbers and actively engage with investors.
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About Amanda Aiello
Amanda Aiello Beck is CW’s managing editor.